Prices and quality that reflect the production areas. Eat at a yakiniku restaurant featuring an array of Chiya beef, the "phantom wagyu."
The roots of wagyu, and the allure of the beautiful marbling and lean meat of Chiya beef.
Chiya cows have the pedigree of Japan’s oldest cows, tsuru-ushi, originating in Niimi City in Okayama. They are a superior Japanese Black, said to be the root of the three big brands of Matsusaka beef, Omi beef, and Kobe beef.
With a natural world filled with the greenery of the Chugoku region’s mountain areas, Niimi City is the location of the pure source of the Takahashi River and has long had a thriving livestock industry. The cows are carefully fed and diligently raised in this blessed environment, sparing no time or effort, creating characteristically high-quality sweet lean meat with fine marbling. The breeding numbers are small, and so this meat is rarely available to eat outside of Okayama Prefecture.
If you want to enjoy Chiya beef, head to Yakiniku Chiyagyu, run by JA Ashin, a local agricultural cooperative. Their beef comes from their own pasture lands, with proven quality and value. Lift it to your mouth, and you’ll be surprised at the juicy and tender texture and the flavor that overflows the more that you chew. The potential of this stand-out Chiya beef is brought out thanks to the yakiniku made of tasty ingredients. Its deliciousness justifies the title of “wagyu beef among wagyu beef.”(This information is as of October 2020)
The popular “Chiya beef set meal” with top loin and boneless short ribs; 2,648 yen. There is a diverse menu of other meals for adults, including yakiniku sets, steak, and gyudon. The reasonable prices are unique to the local area, such as the limited lunch meal “Chiya beef yakiniku set meal” for 906 yen.
Yakiniku Chiyagyu
- Address
- JA Harenokuni Okayama Ashin Square, 397-2,Shoden, Niimi City, Okayama [Map]
- TEL
- +81-867-72-6605
- Open
- 11：00～L.O.14：00／16：30～L.O.21：00 †Saturday,Sunday,Holiday11：00～L.O.21：00
- Closed
- Tuesdays
- Seats
- 90
- Parking
- 80
- Access
- About 15 minutes’ drive from the Chugoku motorway / Niimi interchange, or About 10 minutes’ ride on taxi from JR Niimi Station.
- Credit card
- Accepted
- URL
- Website
MAP
External links
Nearby
Features
Kagawa Prefecture is known as the gateway to Shikoku. Its capital is Takamatsu City, home to a wide range of interesting sightseeing spots.
With famous local dishes such as Sanuki udon and Kagawa-style chicken drumstick, and a wide range of lovingly-made traditional handcrafts that make excellent souvenirs, the city is well worth visiting.
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TAKAMATSU
Kagawa Prefecture is known as the gateway to Shikoku. Its capital is Takamatsu City, home to a wide range of interesting sightseeing spots.
With famous local dishes such as Sanuki udon and Kagawa-style chicken drumstick, and a wide range of lovingly-made traditional handcrafts that make excellent souvenirs, the city is well worth visiting.
The Night-time Food & Drinks Guide is a free pamphlet available in Takamatsu City with maps that features the best dining in the area. Check out the detailed information on the cafes, bars, restaurants, udon shops, and more recommended by the editors.
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Night-time Food & Drinks Guide
The Night-time Food & Drinks Guide is a free pamphlet available in Takamatsu City with maps that features the best dining in the area. Check out the detailed information on the cafes, bars, restaurants, udon shops, and more recommended by the editors.
Home to the headwaters of the Takahashi River, Niimi City in northwestern Okayama Prefecture is surrounded by lush nature and boasts over 200 limestone caves. There are also many tasty local foods, including Chiyagyu Wagyu beef and Pione, a grape known for its size and sweetness, making Niimi a great destination for your next trip.
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NIIMI
Home to the headwaters of the Takahashi River, Niimi City in northwestern Okayama Prefecture is surrounded by lush nature and boasts over 200 limestone caves. There are also many tasty local foods, including Chiyagyu Wagyu beef and Pione, a grape known for its size and sweetness, making Niimi a great destination for your next trip.
Seasons
Destinations
A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world.
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SETOUCHI
A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world.
Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea.
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OKAYAMA
Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea.
Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters.
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HIROSHIMA
Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters.
Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets.
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SHIMANE
Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets.
In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await.
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TOTTORI
In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await.
Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival.
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KAGAWA
Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival.
Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine.
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KOCHI
Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine.
Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it.
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EHIME
Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it.
Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival.
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TOKUSHIMA
Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival.
