Spotlight on Culinary Experiences that will Delight Your Inner Foodie

In recent years, the sleepy island of Shodoshima has been undergoing an exciting revitalization. A popular spot for domestic tourism due to its natural vistas and olives, the island is now seeing increasing numbers of tourists, both Japanese and foreign, eager to experience its modern art nestled in nature and chic culinary spots. This article introduces foodie destinations that feature natural local ingredients, artisanal techniques, and fabulous flavor. Savor sake and olive oil tastings, vegetable gelato, and using giant chopsticks to make your own noodles on Shodoshima! (This information is as of November 2017)

Morikuni Sake Brewery

Enjoy artisanal sake, delicious cuisine, and wonderful baked goods at Morikuni Sake Brewery. The location includes a combined cafe/bar offering sake tastings with excellently paired cuisine, and the brewery right next door. The main building dates back to Japan’s nostalgia-inducing Showa period, and has been carefully renovated to blend the traditional architecture with chic modern design. Just nearby is the cute Morikuni Bakery selling sweets and a variety of “Koppe Pan” soft bread sandwiches.

Aki Ikeda, President of the Brewery, says that sake brewing runs in her family and she has been raised in its world since childhood. She explains that the brewery has revived the once defunct brewing of local sake on Shodoshima, and aims to revitalize sake not only on the island itself but also with young Japanese who have grown to think of sake as a bit passe. She also notes that she is just one of an increasing number of women heading sake breweries, and that the brewery is now most popular with female customers, signaling a change from sake’s former image as a tipple for male carousing.

Ikeda encourages customers to experience sake in new ways, injecting new ideas into the venerable beverage such as pairing it with cake. Although she could tell you her favorite pairings, because it’s a matter of personal preference she hopes you will try many different sakes and food pairings and find your own unique ways to enjoy sake.

The brewery’s signature sakes feature intriguing flavors and fashionable bottle designs to entice young adults, and awaken in consumers the feeling of the slow, leisurely passage of time on islands with product names like Fuwafuwa (Japanese onomatopoeia for “fluffy”) and Utoto (“dozing off”).

Minori Gelato

Minori Gelato is the perfect spot for a quick rest from all your sightseeing with artisanal gelato made from locally sourced ingredients. The stylish interior features intriguing uses of wood accents. In addition to the gelato, there is also a full selection of caffeinated beverages, as well as a full bar serving wine, beer, and cocktails.

Minori Gelato prides itself on its simple, artisanal production method that brings out the true natural flavor of the base ingredients, which can range from fruits to vegetables to soy sauce or sake lees. This makes for smooth, flavorful gelato that is also lower in fat and calories than regular gelato due to the lower use of milk products. The gelato is made in small batches without preservatives or artificial food coloring.

A trip in October yielded a flavor selection that included soy sauce, sake lees, eggplant, sudachi Japanese citrus, sweet potato, and white sesame panna cotta. You’ll find different flavors according to the season. Since Minori Gelato is near a soy sauce brewery, the soy sauce flavor is especially delicious. Also, it is great fun to taste just how well vegetable flavors and textures translate into gelato!

Nakabuan

Experience traditional Japanese food culture at this noodle factory, where you can try your hand at making Shodoshima’s famously thin soumen noodles. Nakabuan gives you the opportunity to tour the factory, experience production yourself, and eat a meal all for a very reasonable price. During your experience, you first receive a factory tour from a very energetic older gentleman. You are then given a set of very long noodles to slowly stretch out on a rack. With a giant set of chopsticks, you use the traditional method to continue to stretch the noodles under the watchful eye of your guide. Once you’re finished, go next door to the restaurant and savor a bowl of fresh noodles that is chilled with a large ice cube.

Soumen noodles were once incredibly laborious and time-consuming to produce, making them a delicacy that only the rich could afford. The advancement of machinery, demonstrated at the factory, made it possible to greatly decrease the amount of work involved. Now soumen noodles can be enjoyed by all.

Inoue Seikoen THE STYLE SHOP mother’s

This chic shop and restaurant features a first floor devoted to all things olive. The shop sells products from the venerable Inoue family, which has pioneered diverse products using local olives on Shodoshima since 1940. The family owns vast olive groves, some of which you can see out the window.

The shop naturally purveys many different kinds of olive oil, and tasting is encouraged. You’ll also find olive salt, popcorn, and even olive beer. In addition to the food, there is a wide selection of olive-based cosmetics and wellness products, from hand cream to cleansing oil to soap. As with the food, testing is encouraged and there is a sink available to wash your hands afterwards.

For refreshment, the first floor shop sells a variety of baked goods, ice cream made with olives or mandarin oranges, and a fabulous olive leaf shake with an intriguing yet mild olive flavor. You can eat your chosen treat at the tables overlooking the water and olive trees below. The second floor has a restaurant serving cuisine based around the olive, and assorted olive oils sit ready for your enjoyment on the tables.

Features

Onomichi is a quaint town located along the Seto Inland Sea in eastern Hiroshima Prefecture. Onomichi was certified as as Japanese Heritage on 2017. The town extends from the mainland across some of the neighboring islands.Small ferries operate between the downtown area and the nearby islands, adding to Onomichi's nostalgic port town atmosphere. RELATED ARTICLES
ONOMICHI
Onomichi is a quaint town located along the Seto Inland Sea in eastern Hiroshima Prefecture. Onomichi was certified as as Japanese Heritage on 2017. The town extends from the mainland across some of the neighboring islands.Small ferries operate between the downtown area and the nearby islands, adding to Onomichi's nostalgic port town atmosphere.
We present to you a collection of short movies filled with stunning western Japan locations that you have almost certainly never seen before. The scenes of Seto Inland Sea islands, beautiful towns and the daily lives of the locals will make you want to book a trip as soon as possible. RELATED ARTICLES
MOVIES
We present to you a collection of short movies filled with stunning western Japan locations that you have almost certainly never seen before. The scenes of Seto Inland Sea islands, beautiful towns and the daily lives of the locals will make you want to book a trip as soon as possible.
Free gourmet booklet with a map, "Night-time Food & Drinks Guide" available at hotels around Okayama Station. Check out here (website) for more details about the cafes, bars and restaurants around Okayama Station recommended by local editors published Night-time Food & Drinks Guide. RELATED ARTICLES
Night-time Food & Drinks Guide
Free gourmet booklet with a map, "Night-time Food & Drinks Guide" available at hotels around Okayama Station. Check out here (website) for more details about the cafes, bars and restaurants around Okayama Station recommended by local editors published Night-time Food & Drinks Guide.

Themes

Japan's one and only enclosed sea, the Seto Inland Sea. It contains over 700 islands, each with a culture and cuisine blessed by mountains and sea. It's so beautiful that some call it "the Aegean Sea of the East." RELATED ARTICLES
SETO INLAND SEA
Japan's one and only enclosed sea, the Seto Inland Sea. It contains over 700 islands, each with a culture and cuisine blessed by mountains and sea. It's so beautiful that some call it "the Aegean Sea of the East."
As an island nation, unique cultural forms have developed in Japan. Traditional Japanese homes, where you can experience the earth and wood beloved of old Japan, are on trend worldwide. Enjoy these somehow comforting and soothing spaces. RELATED ARTICLES
JAPANESE TRADITION
As an island nation, unique cultural forms have developed in Japan. Traditional Japanese homes, where you can experience the earth and wood beloved of old Japan, are on trend worldwide. Enjoy these somehow comforting and soothing spaces.
Western Japan has mesmerizing sights you have never glimpsed before,from the islands in the vast waters of the Seto Inland Sea to the ancient castles rising into the sky and rivers that will make you sense eternity. RELATED ARTICLES
AMAZING VIEWS
Western Japan has mesmerizing sights you have never glimpsed before,from the islands in the vast waters of the Seto Inland Sea to the ancient castles rising into the sky and rivers that will make you sense eternity.
Western Japan is dotted with spiritual “power spots”, including the Shikoku pilgrimage ("Ohenro") of 88 sacred sites, and Itsukushima Shrine, a religious center and UNESCO World Heritage Site. RELATED ARTICLES
SPIRITUAL JOURNEYS
Western Japan is dotted with spiritual “power spots”, including the Shikoku pilgrimage ("Ohenro") of 88 sacred sites, and Itsukushima Shrine, a religious center and UNESCO World Heritage Site.
There is nothing better than sampling the local seasonal flavors and specialties of a region. There are so many kinds of local cuisine Western Japan. Be sure to taste the foods beloved by locals when you take a trip RELATED ARTICLES
LOCAL FLAVORS
There is nothing better than sampling the local seasonal flavors and specialties of a region. There are so many kinds of local cuisine Western Japan. Be sure to taste the foods beloved by locals when you take a trip
With its warm climate, West Japan has many fruit-producing regions, including Okayama, "the fruit kingdom," famous as the top producer of white peaches and Muscat grapes. You can savor sumptuous sweet treats using lavish portions of seasonal fruit such as parfaits and shaved ice. RELATED ARTICLES
PREMIUM FRUITS
With its warm climate, West Japan has many fruit-producing regions, including Okayama, "the fruit kingdom," famous as the top producer of white peaches and Muscat grapes. You can savor sumptuous sweet treats using lavish portions of seasonal fruit such as parfaits and shaved ice.
The exquisite beauty of the blooming cherry blossoms, and also their transient beauty as the petals fall, has been revered in the literature and aesthetic concepts of Japan since ancient times. Spring in Japan is the perfect time to immerse yourself in its hanami (flower viewing) culture, when friends and family gather under the cherry blossom trees and appreciate the beauty of the flowers while drinking and eating merrily. RELATED ARTICLES
SAKURA
The exquisite beauty of the blooming cherry blossoms, and also their transient beauty as the petals fall, has been revered in the literature and aesthetic concepts of Japan since ancient times. Spring in Japan is the perfect time to immerse yourself in its hanami (flower viewing) culture, when friends and family gather under the cherry blossom trees and appreciate the beauty of the flowers while drinking and eating merrily.
The culture of therapeutic bathing and mind by relaxing in a hot bath amid beautiful ever-changing scenery is a fixture of Japanese culture. The Setouchi region boasts scenic outdoor baths set above sprawling islands. RELATED ARTICLES
ONSEN
The culture of therapeutic bathing and mind by relaxing in a hot bath amid beautiful ever-changing scenery is a fixture of Japanese culture. The Setouchi region boasts scenic outdoor baths set above sprawling islands.
We present to you a collection of short movies filled with stunning western Japan locations that you have almost certainly never seen before. The scenes of Seto Inland Sea islands, beautiful towns and the daily lives of the locals will make you want to book a trip as soon as possible. RELATED ARTICLES
MOVIES
We present to you a collection of short movies filled with stunning western Japan locations that you have almost certainly never seen before. The scenes of Seto Inland Sea islands, beautiful towns and the daily lives of the locals will make you want to book a trip as soon as possible.

Destinations

A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world. RELATED ARTICLES
SETOUCHI
A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world.
Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea. RELATED ARTICLES
OKAYAMA
Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea.
Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters. RELATED ARTICLES
HIROSHIMA
Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters.
Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets. RELATED ARTICLES
SHIMANE
Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets.
In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await. RELATED ARTICLES
TOTTORI
In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await.
Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival. RELATED ARTICLES
KAGAWA
Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival.
Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine. RELATED ARTICLES
KOCHI
Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine.
Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it. RELATED ARTICLES
EHIME
Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it.
Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival. RELATED ARTICLES
TOKUSHIMA
Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival.