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Next Trip WEST JAPAN

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PREMIUM FRUITS

With its warm climate, West Japan has many fruit-producing regions, including Okayama, "the fruit kingdom," famous as the top producer of white peaches and Muscat grapes. You can savor sumptuous sweet treats using lavish portions of seasonal fruit such as parfaits and shaved ice.

All-you-can-eat pione grapes, the "black diamonds." Try the popular grape picking in Niimi.

PREMIUM FRUITS SPRING SUMMER AUTUMN WINTER NIIMI

SETOUCHI OKAYAMA

Have your fill of fruits picked in greenhouses with the perfect southern Japanese atmosphere

PREMIUM FRUITS SPRING SUMMER AUTUMN WINTER

KOCHI

Pick peaches and grapes at a large plantation in fruit heaven Okayama

PREMIUM FRUITS LOCAL FLAVORS AUTUMN SUMMER

OKAYAMA SETOUCHI

Fruit-packed shaved ice that attracts long queues

PREMIUM FRUITS LOCAL FLAVORS SUMMER

OKAYAMA SETOUCHI

Enjoy quality fruit parfaits in a Taisho modernist style café

PREMIUM FRUITS LOCAL FLAVORS SUMMER AUTUMN

OKAYAMA SETOUCHI

Features

We present to you a collection of short movies filled with stunning western Japan locations that you have almost certainly never seen before. The scenes of Seto Inland Sea islands, beautiful towns and the daily lives of the locals will make you want to book a trip as soon as possible. RELATED ARTICLES

MOVIES

We present to you a collection of short movies filled with stunning western Japan locations that you have almost certainly never seen before. The scenes of Seto Inland Sea islands, beautiful towns and the daily lives of the locals will make you want to book a trip as soon as possible.

International people living in western Japan will discover and introduce the charms of the local area from the perspective of them. We will introduce you to delicious food, fun places, beautiful scenery, and fascinating local people that you will want to introduce to your friends and family in your home country. RELATED ARTICLES

Let's Explore Western Japan Together!

International people living in western Japan will discover and introduce the charms of the local area from the perspective of them. We will introduce you to delicious food, fun places, beautiful scenery, and fascinating local people that you will want to introduce to your friends and family in your home country.

Wake-cho in southeastern Okayama Prefecture is a town with a rich natural environment nurtured by the Yoshii River. It is dotted with tourist spots that garner attention from within Japan and abroad, such as Katatetsu Roman Kaido, a popular cycling and walking road, and Fuji Park which has the largest variety of wisteria in Japan. RELATED ARTICLES

WAKE

Wake-cho in southeastern Okayama Prefecture is a town with a rich natural environment nurtured by the Yoshii River. It is dotted with tourist spots that garner attention from within Japan and abroad, such as Katatetsu Roman Kaido, a popular cycling and walking road, and Fuji Park which has the largest variety of wisteria in Japan.

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Seasons

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SPRING

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SUMMER

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AUTUMN

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WINTER

Destinations

A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world. RELATED ARTICLES

SETOUCHI

A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world.

Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea. RELATED ARTICLES

OKAYAMA

Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea.

Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters. RELATED ARTICLES

HIROSHIMA

Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters.

Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets. RELATED ARTICLES

SHIMANE

Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets.

In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await. RELATED ARTICLES

TOTTORI

In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await.

Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival. RELATED ARTICLES

KAGAWA

Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival.

Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine. RELATED ARTICLES

KOCHI

Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine.

Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it. RELATED ARTICLES

EHIME

Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it.

Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival. RELATED ARTICLES

TOKUSHIMA

Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival.