ENGLISH 繁體中文日本語

Next Trip WEST JAPAN

EN

繁體中文日本語

JAPANESE TRADITION

As an island nation, unique cultural forms have developed in Japan. Traditional Japanese homes, where you can experience the earth and wood beloved of old Japan, are on trend worldwide. Enjoy these somehow comforting and soothing spaces.

A Snack Lover's Fantasy

SETO INLAND SEA JAPANESE TRADITION LOCAL FLAVORS SPRING SUMMER AUTUMN WINTER Let's Explore Western Japan Together!

SETOUCHI OKAYAMA

Yosakoi Kochi Japan

JAPANESE TRADITION AMAZING VIEWS SPIRITUAL JOURNEYS SUMMER MOVIES

KOCHI

Relish the traditional Kagawa dish an-mochi zoni and Japanese sweets

LOCAL FLAVORS JAPANESE TRADITION SPRING SUMMER AUTUMN WINTER Night-time Food & Drinks Guide

KAGAWA

Surrounding the hearth, your stay feels like home. Each day limited to one pair of guests, in a traditional style guest house in the countryside

JAPANESE TRADITION LOCAL FLAVORS SPRING SUMMER AUTUMN WINTER NIIMI

OKAYAMA SETOUCHI

Inspired to take photos while visiting magnificent nature. To Niimi, the city of limestone caves sparkling in rainbow colors

SPIRITUAL JOURNEYS JAPANESE TRADITION SOMETHING SPECIAL ON YOUR PALATE LOCAL FLAVORS AMAZING VIEWS SCENIC STROLLS SPRING SUMMER AUTUMN WINTER NIIMI

OKAYAMA SETOUCHI

For scenery, for space, for hospitality: a traditional Japanese-style house inn in a mountain village, where you can feel real comfort

LOCAL FLAVORS AMAZING VIEWS JAPANESE TRADITION SPRING SUMMER AUTUMN WINTER

OKAYAMA SETOUCHI

Happen upon a once-in-a-lifetime find in this shop, famous among those in the know, that transcends the limits of a variety store

JAPANESE TRADITION SPRING SUMMER AUTUMN WINTER

KOCHI

Be empowered by the spectacular Izumo Taisha Grand Shrine, and enjoy Izumo soba and souvenir-making in the surrounding town

SCENIC STROLLS SPIRITUAL JOURNEYS JAPANESE TRADITION LOCAL FLAVORS SPRING SUMMER AUTUMN WINTER

SHIMANE

To Tamatsukuri Onsen, with water that makes your skin beautiful. Stroll through the onsen town, and touch its history and culture

ONSEN SCENIC STROLLS SPIRITUAL JOURNEYS JAPANESE TRADITION SPRING SUMMER AUTUMN WINTER

SHIMANE

To the famous Dogo Onsen, the oldest hot spring in Japan with 3,000 years of history

ONSEN JAPANESE TRADITION SPRING SUMMER AUTUMN WINTER

EHIME SETOUCHI

To the Kazurabashi Bridge, one of the three great unusual bridges of Japan, tucked away in the secluded area of Iya

JAPANESE TRADITION SPRING SUMMER AUTUMN WINTER

TOKUSHIMA

The midsummer festival that heats up Kochi

JAPANESE TRADITION SUMMER

KOCHI

Features

Kagawa Prefecture is known as the gateway to Shikoku. Its capital is Takamatsu City, home to a wide range of interesting sightseeing spots. With famous local dishes such as Sanuki udon and Kagawa-style chicken drumstick, and a wide range of lovingly-made traditional handcrafts that make excellent souvenirs, the city is well worth visiting. RELATED ARTICLES

TAKAMATSU

Kagawa Prefecture is known as the gateway to Shikoku. Its capital is Takamatsu City, home to a wide range of interesting sightseeing spots. With famous local dishes such as Sanuki udon and Kagawa-style chicken drumstick, and a wide range of lovingly-made traditional handcrafts that make excellent souvenirs, the city is well worth visiting.

International people living in western Japan will discover and introduce the charms of the local area from the perspective of them. We will introduce you to delicious food, fun places, beautiful scenery, and fascinating local people that you will want to introduce to your friends and family in your home country. RELATED ARTICLES

Let's Explore Western Japan Together!

International people living in western Japan will discover and introduce the charms of the local area from the perspective of them. We will introduce you to delicious food, fun places, beautiful scenery, and fascinating local people that you will want to introduce to your friends and family in your home country.

Wake-cho in southeastern Okayama Prefecture is a town with a rich natural environment nurtured by the Yoshii River. It is dotted with tourist spots that garner attention from within Japan and abroad, such as Katatetsu Roman Kaido, a popular cycling and walking road, and Fuji Park which has the largest variety of wisteria in Japan. RELATED ARTICLES

WAKE

Wake-cho in southeastern Okayama Prefecture is a town with a rich natural environment nurtured by the Yoshii River. It is dotted with tourist spots that garner attention from within Japan and abroad, such as Katatetsu Roman Kaido, a popular cycling and walking road, and Fuji Park which has the largest variety of wisteria in Japan.

VIEW ALL

Seasons

RELATED ARTICLES

SPRING

RELATED ARTICLES

SUMMER

RELATED ARTICLES

AUTUMN

RELATED ARTICLES

WINTER

Destinations

A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world. RELATED ARTICLES

SETOUCHI

A peaceful body of water surrounded by Honshu, Shikoku and Kyushu, the Seto Inland Sea is renowned for its many beautiful islands and scenic views. Known also as the Aegean of the East, it attracts countless visitors from around the world.

Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea. RELATED ARTICLES

OKAYAMA

Okayama, the Land of Sunshine, abounds with the blessings of lush mountains and a bountiful sea, the beauty of nature and the crossroads of prominent Japanese historic heritage. Always a key transport hub in the Setouchi region, in recent years it has also become the gateway to the art of the Seto Inland Sea.

Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters. RELATED ARTICLES

HIROSHIMA

Hiroshima, the International City of Peace, is known throughout the world for its two World Heritage sites and for being the setting of superb literary works. This is a compulsory stop for connoisseurs from around Japan looking for unique food culture, not least of which are okonomiyaki, said to be Japan's national dish, and oysters.

Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets. RELATED ARTICLES

SHIMANE

Shimane Prefecture is redolent of tradition, boasting a large number of nationally-recognized historical and cultural treasures such as the Izumo Taisha Grand Shrine and Matsue Castle. Its large number of hot springs means it attracts a large number of people seeking healing in body and soul. It is also popular among visitors who can enjoy the fresh seafood from its Japan Sea coast and traditional foods such as soba noodle and Japanese sweets.

In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await. RELATED ARTICLES

TOTTORI

In the northern part of the prefecture facing the Sea of Japan, there is a beautiful stretch of coastline of the Tottori Sand Dunes and white sand and pine trees while the south is a majestic mountain range including Mt. Daisen, the tallest peak of the Chugoku region. Tottori is therefore an area of natural beauty changing by the season, where delicacies from the sea and the mountains await.

Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival. RELATED ARTICLES

KAGAWA

Kagawa is the smallest prefecture in Japan. It is famous in Japan and abroad for being home to Sanuki udon, one of the “big three” udon noodle varieties, to the point that Kagawa is also known as “Udon Prefecture.” Kagawa is also gaining ground as a leader of Japan’s art culture by serving as the stage for the Setouchi Trienniale, a renowned contemporary arts festival.

Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine. RELATED ARTICLES

KOCHI

Kochi Prefecture is a premier destination for natural beauty, with its dynamic, warm Kuroshio current-bathed coastline, crystal-clear rivers such as the Niyodogawa famous for its “miracle blue” waters, and ample scenic hotspots. It is also popular as a foodie destination, a variety of seafood including skipjack tuna and its delicious sake rice wine.

Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it. RELATED ARTICLES

EHIME

Many people flock to Ehime prefecture to soothe their mind and body with the healing waters of Japan's oldest hot springs resort Dogo Onsen, and the breathtaking Tashimabi scenery of numerous islands scattered throughout the Seto Inland Sea, as seen from the Shimanami Kaido bridge route connecting six of the larger islands. In addition to these and other attractions, Ehime is also blessed with a warm climate and locally grown citrus fruits, as well as an abundance of seafood sourced from the three coastal waters that surround it.

Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival. RELATED ARTICLES

TOKUSHIMA

Tokushima prefecture magnificently captures the beautiful nature and traditional culture of Japan in its many attractions including the Kazura Bashi Vine Bridge, one of the country's three uniquely structured bridges, and the Iya Valley region with its preserved nostalgic rural scenery. A trip to Tokushima will surely be unforgettable as you marvel at the Naruto whirlpool, one of Japan's top three tidal streams, and experience the excitement of the country's hallmark Tokushima Awa Odori Dance Festival.